Your agent, your voice
- You pick River and the speaking voice — or clone yours
- Callers hear your shop, not a generic receptionist
- Knowledge base, pronunciation, and farrier service intake in your language
Built around your shop — not bolted on
By the time they hang up, the thrown shoe resets is quoted, booked, and on the tech's phone.
Not an AI receptionist bolted onto someone else's software. DispatchNode prices from your farrier service catalog and rules, books the job on the board, collects Stripe, and the tech sees it on their phone.
14-daytrial7.2 million horses in the U.S. require trimming every 6-8 weeksAvg ticket: $175 average farrier visit
Anatomy of a Lost Job
7:15 PM - Urgent Call
A horse owner calls about a thrown shoe before a show this weekend.
5:00 PM – No Answer
"Please leave a message or press 1 for..."
7:18 PM - Lead Hangs Up
Searches Google, hires a competitor who answers.
Bottom Line
-$250
Estimated Opportunity Lost
The Old Way:
Losing Clients to Voicemail.
A farrier is nailing shoes and cannot reach their phone. A barn manager calls about an emergency thrown shoe. The AI agent answers on the first ring, confirms the hoof wall is intact, and books a $150 reset into the next available route opening — without interrupting the farrier's work under a horse.
A paper calendar leads to a 9-week gap between trims on a horse that needs a strict 6-week cycle. The horse develops long toes and crushed heels, causing lameness. The AI agent enforces the 6-week cycle for every horse in the CRM, firing automated SMS reminders to the owner 10 days before the due date and auto-booking the slot.
A farrier drives 25 miles to shoe one horse at a private barn, earning $175 for 3 hours of total time. The AI agent texts the barn manager to coordinate all horses at the facility, converting a single-horse call into a 4-horse visit at $550 — more than tripling the stop's revenue.
Quote, book, collect, and dispatch — on one call
Quotes from your catalog
Live catalog and rules — not a script that says someone will call you back.
Books it on the board
Confirmed job, not a voicemail. River holds the slot, then writes it onto the board.
Collects, then dispatches
Stripe before hang-up. The tech sees the job, the map, and the notes on their phone.
Anatomy of a booked job
7:15 PM - Urgent Call
A horse owner calls about a thrown shoe before a show this weekend.
7:15 PM - Instant Answer
River answers instantly and qualifies the lead.
7:17 PM - Job Booked
Horse count and shoe type confirmed. Farrier visit scheduled at barn.
Bottom Line
+$250
Revenue Captured While You Slept
Configured to your trade
Call → quote → book → deposit → dispatch
Not a receptionist bolted onto someone else's software. One agent, your rules — on the phone and the widget — and the job lands on the tech's phone.
01
Call
Twilio number or the website widget
02
Answer
River · 29+ languages · first ring
03
Quote
Live catalog and rules
04
Book
Confirmed on the board
05
Deposit
Stripe before hang-up
06
Dispatch
Map + tech's phone
Your farrier service operation — not just the phone
Intake, catalog, and dispatch in your terms. The same person on the call and the widget. Unlimited techs and office.
Dispatch & calendar
- Live map, travel buffers, recurring routes
- Time clock with GPS; availability on the call
- Holds a slot, then books it onto the board
CRM, quotes & jobs
- Intake and catalog and rules the way your shop already talks
- Estimates the customer approves by text
- Jobs created from the call transcript
Get paid
- Invoices + Stripe links, including mid-call deposits
- A/R dunning, job costing, 1099 contractor payouts
- QuickBooks Online & Xero on Starter+
In the field
- Native iOS & Android — no per-tech fee
- photos, signatures, and checklists
- Before/after PDFs and on-my-way ETAs
The customer
- No-login portal from an SMS link
- Pay, approve quotes, reschedule, see ETA
- Reminders, review asks, agreement renewals
Contracts & cadence
- Service agreements with e-sign review
- Recurring jobs generated on a cadence
- 60 / 30 / 7-day renewal reminders
Shop, parts & fleet
- Pricebook, inventory, vendors, serialized assets
- Bay, counter, or warehouse when you need them
- Vehicles, equipment, optional telematics
Office, team & growth
- 11 roles, audit log, website & campaigns
- Google + Outlook calendars; Gusto time sync
- REST + MCP API on Starter — your catalog, your terms
Live today Stripe · Twilio · QuickBooks Online · Xero · Gusto · Google Calendar · Outlook · Slack · CallRail · Lob · Mapbox / Google Maps · REST + MCP
Farrier Service markets
Local AI dispatch pages for top metros — same shop OS, city-specific operating context.
New York · Los Angeles · Chicago · Houston · Phoenix · Philadelphia · San Antonio · San Diego · Dallas · Austin · Jacksonville · San Jose · Fort Worth · Columbus · Charlotte · Indianapolis · San Francisco · Seattle · Denver · Nashville · Oklahoma City · El Paso · Washington · Las Vegas
More metros at /locations · each city page is self-canonical for farrier service.
Meet River
Your AI Voice Agent for Farrier Service
Answers the phone, asks for their street address, texts them a deposit link, and drops the confirmed job into your schedule.
Farrier Service — why missed calls hurt
Market reality
A farrier is bent under a 1,200-lb horse, nailing a hot shoe onto the left front hoof, when a barn manager 15 miles away calls about a mare that threw a shoe and is limping. The farrier's phone is in the truck. The call goes to voicemail. The barn manager dials the next farrier on the list and books a $150 reset that could have been a $550 four-horse visit.
How River wins the job
A barn manager calls at 7 AM about a limping mare that threw a shoe overnight. The AI agent answers, confirms the hoof wall is intact and no nail is embedded, and checks the farrier's route for the week. It finds a Wednesday opening at a farm 5 miles from the barn and books the $150 reset. Then it queries the CRM and discovers three other horses at that barn are due for their 6-week trims. It texts the manager to coordinate catching all four horses Wednesday morning, converting a single $150 emergency into a $550 four-horse visit without the farrier making a single phone call.
Frequently Asked Questions
How does the AI agent enforce the 6-week trim cycle and prevent overdue hooves?
The scheduling engine tracks the exact date of every trim and reset for every horse in the CRM. It fires an automated SMS to the owner 10 days before the 6-week due date with a one-tap booking link. If the owner does not respond within 3 days, it sends a follow-up text. This eliminates the 8-to-10-week gaps that cause hoof deformation and lameness.
Ready to run farrier service from first ring to the tech's phone?
No contracts. Cancel anytime.
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